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AMBASSADOR PROGRAM

U.S. ARMY RESERVE

 

 

 

WHAT IS THE AMBASSADOR PROGRAM?

The Army Reserve Ambassador (ARA) Program is one of the Army Reserve's key outreach and engagement programs. ARA’s are appointed by the Chief of Army Reserve (CAR) to a 3-year term to serve as special government employees who voluntarily represent the CAR without salary, wage, or benefits. All ARA's hold a Department of Army Protocol Precedence List (VIP Code 5) a major general (two star) equivalent. The primary role of an Ambassador is to develop awareness and advocacy for the Army Reserve by building bridges of communication to communities across the Nation. 

ARA | JULIE JOHNSON
Illinois Army Reserve Ambassador Julie Johnson shares her story about how you can still serve your country as an Ambassador, even without prior military service history. Her grandfather was a great motivator for her, and she talks about how being an ARA is her way of honoring him since his passing. As a chiropractor, she shares how her passion for helping others goes hand in hand with her role as an ambassador, and encourages other like-minded individuals to consider this path. Directed By: Tim Yao Camera: Colton Huston
ARA Highlight: Minuteman Scholarship
Army Reserve Ambassador Jim Bernet tells us about the Army Reserve Minuteman Scholarship.
ARA Highlight: Best Thing About the Army Reserve
Army Reserve Ambassador Jim Bernet tells us what he thinks the best thing about the Army Reserve is.
ARA Highlight: What Army Reserve Ambassadors Do
Army Reserve Ambassador Jim Bernet tells us what being an Army Reserve Ambassador entails.
ARA Highlight: How Involvement Can Start
Army Reserve Ambassador Bob Pleczkowski tells us how he got involved with the ARA Program.
ARA Highlight: Army Reserve Families
Army Reserve Ambassador Bob Pleczkowski tells us how important our Army Reserve families are.
HOW THEY SERVE

Ambassadors have the advantage of strategic timing, long-term relationships, and continued dialogue with key community stakeholders and centers of influence within their respective area of operations.  ARAs proactively support the Army Reserve initiatives and actively pursue opportunities within our communities to build relationships with those key audiences. 

 

 

 

 

 

 

SHAPING TOMORROW

Ambassadors serve as the initial approval authority for Minuteman Scholarships. ARA’s often partner with local universities, high schools and ROTC programs to inform and educate potential recruits on the benefits of joining the Army Reserve.

 

 

 

 

 

 

 

 

COMMUNITY ENGAGEMENT

Ambassadors are a powerful means of message delivery to the American people, attending events and public speaking engagements building bridges and forging enduring relationships between Reserve units and local communities.

 

 

 

 

 

 

 

 

SOLDIER AND FAMILY SUPPORT

Ambassadors builds links between local commanders, Soldiers, Veteran Service Organizations and their families during deployments and rotation and ensure the voice of the military family and servicemember is heard.

 

 

 

 

 

 

 

 

LEGISLATIVE AFFAIRS

ARAs are relied upon to seek support from elected officials and engage related to military programs and initiatives; engaging stakeholders at the local and state levels to support policies and actions that affect Soldiers and their families.

 

 

 

Featured News
Retired Army Col. and Maryland Army Reserve Ambassador Edna W. Cummings stands with friends and colleagues, to include Maj. Gen. Kris A. Belanger, commanding general of the U.S. Army Reserve’s 99th Readiness Division (second from right), during the 122nd birthday celebration of the Army War College held at Carlisle Barracks, Pennsylvania, Nov. 15, 2023.
Army Reserve Ambassador helps celebrate 122nd birthday of U.S. Army War College
By Sgt. 1st Class Deziree Lau | Nov. 16, 2023
“I’m here today by the grace of God and the love of family and friends,” said retired Army Col. Edna W. Cummings during the 122nd birthday celebration of the U.S. Army War College here. Cummings graduated from the Army War...
88th Readiness Division commanding general Maj. Gen. Matt Baker stands with 88th Readiness Division Army Reserve Ambassadors for a group photo on July 15, 2023 at the Army Reserve Ambassador Workshop at Fort Snelling, Minn. The ambassadors discussed several topics, including recruiting challenges, family programs, Public-Private Partnerships, and held a discussion with Mr. Stephen Austin, Assistant Chief of Army Reserve. The Army Reserve Ambassador (ARA) Program is one of the U.S. Army Reserve’s key outreach and engagement programs. ARA’s are appointed by the Chief of Army Reserve (CAR) to a 3-year term to serve as special government employees who voluntarily represent the CAR without salary, wage, or benefits. The primary role of an Army Reserve Ambassador is to develop awareness and advocacy for the Army Reserve by building bridges of communication to communities across the Nation.
88th Readiness Division hosts Army Reserve Ambassador workshop
By Christopher Hanson | July 21, 2023
88th Readiness Division Army Reserve Ambassadors attended the annual Army Reserve Ambassador Workshop on July 15, 2023 at Fort Snelling, Minn. The ambassadors were briefed by 88th Readiness Division commanding general Maj...
Rev. Dr. Paul V. McCullough III has been appointed to the position of United States Army Reserve Ambassador for Pennsylvania. The Army Reserve Ambassador Program was established in 1998 to promote awareness of the Army Reserve, its goals and objectives, and to serve as a vital bridge in our states/communities to further educate and garner support for the Army Reserve. Army Regulation 140.1, Chapter 9 outlines the role, function and operational level of the USAR Ambassador. Ambassadors are a powerful means of message delivery to the American people. (Courtesy photo)
New Army Reserve Ambassador appointed to Pennsylvania
By Staff Sgt. Shawn Morris | Nov. 3, 2022
Maj. Gen. Rodney Faulk, commanding general of the U.S. Army Reserve’s 99th Readiness Division, has confirmed the appointment by Lt. Gen. Jody J. Daniels, Chief of Army Reserve and Commanding General, U.S. Army Reserve...
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ARA Program Brochure - 2023
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Army Reserve Ambassador brochure

Ambassador Brochure