Brief: Make a Bigger Impact by Saying Less
by Joseph McCormack

“Keep in mind, the person being briefed probably knows the material better than the briefer. As a BDE CSM, I provide guidance and a briefing rubric from the MICCC to ensure the briefer is brief, brilliant and gone.” Darrell M. from Facebook
This book tackles the impact of brevity in business. The mastery of BRIEF requires three awareness, discipline and decisiveness. You need to know why, how and when brevity can save you, your ideas and your business from getting tuned out. Learn about McCormack's B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, to help us simplify complex communication.